Sberbank CEO Herman Gref Calls Bloggers Losers
Herman Gref, CEO of Sberbank, Russia's largest bank, has made headlines once again with his controversial statements.
In a recent interview, Gref called bloggers "losers" and claimed that they "have nothing to do with real life." He also said that bloggers "can't create anything of value" and that they "are just looking for attention."
Gref's comments have sparked outrage among the Russian blogging community, with many bloggers taking to social media to criticize the Sberbank CEO. Some bloggers have even called for a boycott of Sberbank's products and services.
Gref's comments are particularly ironic given that Sberbank has been actively courting bloggers in recent years. The bank has launched several initiatives to support bloggers, including a program that provides financial assistance to bloggers who create content about Sberbank's products and services.
It is unclear why Gref has suddenly turned against bloggers. Some analysts believe that Gref is simply trying to protect Sberbank's interests. Sberbank is facing increasing competition from challenger banks and online lenders. By attacking bloggers, Gref may be trying to discredit this new wave of competitors.
Whatever his motives, Gref's comments have done little to endear him to the Russian blogging community. It remains to be seen whether Gref's comments will have a lasting impact on Sberbank's reputation.